About Us 2

We’re specialists.

We’re not an all-in-one, full service shop. And that’s by design. We’re revolutionizing social media advertising through campaigns that build brands and drive sales.

Our ads don’t look like ads.

We make content that sells, delivering the right brand message, in the right tone, at the right moment, on the right channel.

We don’t do silos.

Our creative, strategy and media teams work in lockstep, with one pushing the other to craft brilliant campaigns and break new ground for our clients.

We’re nerds.

Social channels give us exclusive access to their latest intel, tech and tools. So we can geek out on everything, then test & learn the best opportunities.

What We Do 2
Strategy Red


Otherwise known as creative intelligence, our strategic approach is informed by data, driven by human truth and sprinkled with a little magic. It provides the launch pad for ideas and the linchpin for campaigns.

Creative Red


If strategy is the brains, creative is definitely the brawn—the stuff we make that makes people take notice and then take action. By & Large literally means “all things considered”, and it’s especially true with our creative approach.


We know social can build brands. And we’ve proven it can drive sales. We make feed-friendly, heartworthy content that’s guaranteed to reach your most opportune audiences.

Production Red


What good is an idea if we can’t pull it off? Our in-house studio is built for photography, filming, editing, motion graphics, sound design, and immersive tech like 360 video, VR and AR.

Account Red

Account Management

Sure, we have fun around here. But we take our client relationships seriously. After all, you're entrusting us with your business, your brand and probably a good bit of your money.

Media Red


You won’t find a proprietary media platform with complex algorithms here (we keep outsmarting them anyway). We use real brainpower to plan, deploy, amplify and refine social campaigns based on your business goals.

Brendan Kennedy

Partner, Creative Director - Design

As a Creative Director, Designer, Illustrator, Developer, Animator, Sculptor, Carpenter, Teacher and all-around gearhead, Brendan has been making things before being a “maker” was a thing. It’s that same spirit of experimentation, discovery and respect for craft that drives his creative process. For 20+ years, he’s leveraged that passion to tackle advertising, marketing and brand challenges large and small, through print, digital, interactive and social media. His creative spirit and hands-on approach, coupled with a desire to always search for efficiencies and “work smarter” has proven invaluable to some of the most influential brands and creative agencies in the country.
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Harris Davis

Partner, Creative Director - Copy

Harris began his career in traditional advertising, writing TV & radio spots, print ads, billboards and ads on the insides of matchbook covers. Fast forward 20 years (and literally billions of words) later, he’s a firm believer that no one reads anymore. And he’s okay with that. Imagery can grab your attention with color and movement, while words just sit there, one after the other, line after monochromatic line. But Harris’ words are different. They can put a smile on your face and a tear in your eye—in the same sentence. They can make you stop and think or move to act. As our Creative Director of copy, Harris’ words give a voice to everything we create, from social posts to video content. And this bio, too, which he thanks you for taking the time to read.
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Eric Bowers

Partner, Creative Director - Technology

You might say Eric is an editing/animating/composing/coding/3D/360/AR/VR ninja. The thing is, he’s technically a jiu-jitsu guy. And when Eric’s not testing out new chokeholds, he’s experimenting with a new piece of software and adding more technical skills to his content production arsenal. As our Creative Director of technology, Eric is charged with developing eyebrow-raising content and experiences that jump off the screen. Simply put, he brings our creative ideas to life.
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Peter Field

Partner, Director, Strategy & Partnerships

The son of an ad guy, Peter started working in the business as a teenager, helping his dad lug piles of mechanicals (remember those?) to the printer and go on press with him. He even suited up, 3-piece style, for the occasional client meetings. He always thought he’d be in advertising, but it took him being a band manager, retail sales associate, diamond buyer, cafe owner and web producer to get here. His diverse background makes him comfortable in any room, in front of any audience. And as our Director of Strategic Partnerships & Marketing, it also makes him a master at identifying and fostering collaborative, productive relationships with clients, social channel partners and other specialty agencies.
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Emily Langford

Director of Paid Social Strategy

A native of Cincinnati, Emily is a serious Bengals fan. And by serious, we mean don’t even utter the word Pittsburgh when you’re in the same room—even if you’re referring to Pittsburg, Kansas. But fortunately for us, Emily knows how to channel that passion toward her work. A marketing strategist with over 12 years of experience in the field, she started her career in public relations, events and influencer relations. Those disciplines evolved to include content development and overall marketing strategy as the industry became heavily reliant on digital media. As our Director of Paid Social Strategy, Emily’s expertise has further expanded to social media advertising, where she leads strategy, media planning, campaign deployment & management, and reporting.
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Seth Ferris

Art Director

You wouldn’t think Seth is the low-key type when he rolls up on his heavily modified Harley, tattoos peeking out his sleeves. But don’t be fooled. The guy is as soft-spoken as it gets, whether he’s slaying waves (he’s the captain of the By & Large surf team), playing with power tools (he builds stuff), or creating his own clothing brand (did we mention the motorcycle?). As our Art Director, Seth applies the visual look and feel to much of the work that flows through our office, and brings a much-needed level of chill to our often chaotic world.
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Ryan McCrone

Social Content Associate

It’s been said that once you stop learning at your job, you should go work somewhere else. In that case, Ryan will most likely spend the rest of his life here. We should be so lucky. Since the day he started at By & Large, Ryan has eagerly flung himself into whatever is asked of him, even if he’s never done it before. As our Social Content Associate, Ryan assists with social ad deployment, analytics reporting, website dev, photography and video capture, film editing, sound design, animation, 360/VR builds…you get the point.

David Fine

Director, New Business Development

“Let’s ask David”, can be heard in our office about every 15 minutes. Partly because we ask a lot of questions around here, but mostly because there’s one guy that always has the most measured answers. David’s 20 plus years of experience across media, advertising creative, digital/traditional media planning and buying, AI communications technology, publishing launches and cable TV sales gives him a perspective that the rest of the agency kids just don’t have. He has extensive expertise in building teams for new media launches and marketing campaigns for consumer and B2B companies. And as the head of media and marketing consulting firm Definegroup Media Solutions, David worked with clients such as NY Life Investment Management, 20th Century Fox, IBM, Comcast Cable and George Lucas Educational Foundation.