About Us 2

We’re specialists.

We’re not an all-in-one, full service shop. And that’s by design. We’re revolutionizing social media advertising through campaigns that build brands and drive sales.

Our ads don’t look like ads.

We make content that sells, delivering the right brand message, in the right tone, at the right moment, on the right channel.

We don’t do silos.

Our creative, strategy and media teams work in lockstep, with one pushing the other to craft brilliant campaigns and break new ground for our clients.

We’re nerds.

Social channels give us exclusive access to their latest intel, tech and tools. So we can geek out on everything, then test & learn the best opportunities.

What We Do 2
Strategy Red


Otherwise known as creative intelligence, our strategic approach is informed by data, driven by human truth and sprinkled with a little magic. It provides the launch pad for ideas and the linchpin for campaigns.

Creative Red


If strategy is the brains, creative is definitely the brawn—the stuff we make that makes people take notice and then take action. By & Large literally means “all things considered”, and it’s especially true with our creative approach.


We know social can build brands. And we’ve proven it can drive sales. We make feed-friendly, heartworthy content that’s guaranteed to reach your most opportune audiences.

Production Red


What good is an idea if we can’t pull it off? Our in-house studio is built for photography, filming, editing, motion graphics, sound design, and immersive tech like 360 video, VR and AR.

Account Red

Account Management

Sure, we have fun around here. But we take our client relationships seriously. After all, you're entrusting us with your business, your brand and probably a good bit of your money.

Media Red


You won’t find a proprietary media platform with complex algorithms here (we keep outsmarting them anyway). We use real brainpower to plan, deploy, amplify and refine social campaigns based on your business goals.

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Brendan Kennedy

Partner, Creative Director - Design

A leathersmith, carpenter and all-around handyman, Brendan was a “maker” long before the term was co-opted by Brooklyn hipsters selling artisanal chocolate and hand-knit iPhone cases. Yet that same spirit of experimentation—with a sincere respect for craft—is evident in his work as a designer, and his constant desire to learn more skills and use new tools. As our Creative Director of design, Brendan makes sure anything that leaves the building looks sharp and exceeds client expectations, while upholding their brand standards. He prides himself on efficiency, but relishes any opportunity to fully immerse himself in the visual exploration process and use the power of design to solve problems.
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Harris Davis

Partner, Creative Director - Copy

Harris is a firm believer that no one reads anymore. And he’s okay with that. Imagery can grab your attention with color and movement, while words just sit there, one after the other, line after monochromatic line. But Harris’ words are different. They can put a smile on your face and a tear in your eye—in the same sentence. They can make you stop and think or move to act. As our Creative Director of copy, Harris’ words give a voice to everything we create, from ad campaigns to video content—this bio, too, which he thanks you for taking the time to read.
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Eric Bowers

Partner, Creative Director - Technology

You might say Eric is an editing/animating/composing/coding/3D/360/AR/VR ninja. The thing is, he’s technically a jiu-jitsu guy. And when Eric’s not testing out new chokeholds, he’s experimenting with a new piece of software and adding more technical skills to his content production arsenal. As our Creative Director of technology, Eric is charged with developing eyebrow-raising content and experiences that jump off the screen. Simply put, he brings our creative ideas to life.
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Peter Field

Partner, Director of Strategic Partnerships & Marketing

Talk to Peter for just a few minutes and you’ll start to wonder if he was a past Jeopardy champion. He’s crazy smart, but couldn’t be more mild-mannered about it. Peter is one of the most interesting people you’ll ever meet, with a past life that includes band manager, diamond buyer, cafe owner and digital agency producer. His diverse background makes him comfortable in any room, in front of any audience. And as our Director of Strategic Partnerships & Marketing, it also makes him a master at identifying and fostering collaborative, productive relationships with clients & social channel partners and other specialty agencies. So next time you see Peter, ask him anything—even about his aversion to fruit textures. That’ll get him talking.
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Emily Langford

Director of Paid Social Strategy

A native of Cincinnati, Emily is a serious Bengals fan. And by serious, we mean don’t even utter the word Pittsburgh when you’re in the same room—even if you’re referring to Pittsburg, Kansas. But fortunately for us, Emily knows how to channel that passion toward her work. A marketing strategist with over 12 years of experience in the field, she started her career in public relations, events and influencer relations. Those disciplines evolved to include content development and overall marketing strategy as the industry became heavily reliant on digital media. As our Director of Paid Social Strategy, Emily’s expertise has further expanded to social media advertising, where she leads strategy, media planning, campaign deployment & management, and reporting.
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Seth Ferris

Art Director

You wouldn’t think Seth is the low-key type when he rolls up on his heavily modified Harley, tattoos peeking out his sleeves. But don’t be fooled. The guy is as soft-spoken as it gets, whether he’s slaying waves (he’s the captain of the By & Large surf team), playing with power tools (he builds stuff), or creating his own clothing brand (did we mention the motorcycle?). As our Art Director, Seth applies the visual look and feel to much of the work that flows through our office, and brings a much-needed level of chill to our often chaotic world.
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Ryan McCrone

Social Content Associate

It’s been said that once you stop learning at your job, you should go work somewhere else. In that case, Ryan will most likely spend the rest of his life here. We should be so lucky. Since the day he started at By & Large, Ryan has eagerly flung himself into whatever is asked of him, even if he’s never done it before. As our Social Content Associate, Ryan assists with social ad deployment, analytics reporting, website dev, photography and video capture, film editing, sound design, animation, 360/VR builds…you get the point.