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Augmented RealityFeatured
January 31, 2019

AR for MAE: a social media augmented reality experience for the pioneering band

Once listed as one of MTV's top 50 Emo Bands You Heard of First, the band MAE has cultivated a dedicated following around the world.…
Advertising PerspectivesFeatured
January 22, 2019

Why some brands need to start thinking inside the box.

photo by Les Anderson In our last blog post, we talked about how the NRF 2019 Expo floor was full of efforts to drive unified…
Advertising PerspectivesFeatured
January 18, 2019

Unified commerce should start with a personalized ad.

There's a lot of change coming to retail. This time it will not just be shiny objects in flagship stores. It will impact the local…

RECENT

Augmented RealityFeatured
March 8, 2019

Social AR is Good for You (and your brand)

Heading into SXSW 2019, Digiday says that AR is in and VR is out. They're spot on, even though we still get a kick out…
Augmented RealityFeatured
January 31, 2019

AR for MAE: a social media augmented reality experience for the pioneering band

Once listed as one of MTV's top 50 Emo Bands You Heard of First, the band MAE has cultivated a dedicated following around the world.…
Advertising PerspectivesFeatured
January 22, 2019

Why some brands need to start thinking inside the box.

photo by Les Anderson In our last blog post, we talked about how the NRF 2019 Expo floor was full of efforts to drive unified…
Advertising PerspectivesFeatured
January 18, 2019

Unified commerce should start with a personalized ad.

There's a lot of change coming to retail. This time it will not just be shiny objects in flagship stores. It will impact the local…
Augmented RealityCause MarketingAgency NewsFeatured
January 10, 2019

By & Large recognized as a small shop with big ideas by the Davey Awards

A few months back, we wrote about our exciting wins at W3 Awards. The excitement continues at our humble agency, as we’ve received seven trophies…
Augmented RealityFeatured
January 8, 2019

Kicking off 2019 with a dose of Augmented Reality

2019 New Years Party Hats and Glasses—each January you're guaranteed to see selfies of friends and strangers wearing the new year as they party through…
Agency NewsFeatured
November 16, 2018

The NJ Ad Club Innovation Summit Lights A Fuse on New Ideas

We're regulars at a range of business events—conferences, workshops, summits, mixers and meet-ups—and have an impressive collection of lanyards, badges and business cards to match.…
Agency NewsFeatured
October 12, 2018

By & Large goes 5 for 5 at the W3 Awards

“I’m not in this business for the awards”, said no agency creative ever. Fact is, we’re creators. We have egos. And deep down, we want…
Future of Story Telling Banner Advertising PerspectivesFeatured
October 9, 2018

Our Top 10 Takeaways from the Future of StoryTelling

"Those who tell the stories rule the world." For marketers and brands, it’s more than a mantra. It’s a mandate. Every October, at the Snug…
Zoono Image Header - Blog Agency NewsFeatured
August 14, 2018

Zoono USA selects By & Large to lead Social Media Advertising

Zoono USA, maker of next-generation hand sanitizers and other germ protection products for skin and surfaces has chosen By & Large to lead the brand’s…
Williams Honor Augmented RealityFeatured
July 19, 2018

The Stone Pony rocks Facebook with an augmented reality experience

Since it opened its doors back in 1974, The Stone Pony has become one of the most famous music venues in the world. Aspiring bands…
New By & Large Blog Header Agency NewsFeatured
July 12, 2018

Say hello to the new byandlg.com

Four years. The amount of time between World Cups. The length of a US presidential term (like it or not). And, at the time of…
Entrance to Art of AI Events & Experiential MarketingFeatured
June 26, 2018

The Art of AI: an IBM Watson Advertising exhibit for the 2018 Cannes Lions Festival

Going to the Cannes Lions Festival is every advertising exec’s dream. The creativity, the networking, the yacht parties…Cannes has it all. And not only is…
By & Large wins awards Agency NewsFeatured
June 7, 2018

By & Large wins big at the NJ Ad Club Jersey Awards

The 50th annual NJ Ad Club Jersey Awards were held last night, bringing together industry pros from around the state to celebrate creativity. By &…
Cause Marketing
May 30, 2018

A love of paddle boarding turns into a passion project: SEA Paddle NYC

More than a decade ago, when standup paddle boarding was just a blip on the sonar, one of our founders saw the sport’s potential—as a…
Convention Hall Virtual Reality & 360 Video
May 22, 2018

Creating a unique experience for a TEDx event just finding its identity

After changing its name from TEDx Navesink to TEDx Asbury Park, the largest TEDx conference in the northeast wanted to infuse their event with voices…
Hospital Room Virtual Reality & 360 VideoFeatured
May 14, 2018

Helping patients visit a hospital without setting foot inside

Let’s face it: no one ever wants to go to the hospital. So when Hackensack Meridian Health Ocean Medical Center wanted to show off its…
Harvest Overview Events & Experiential Marketing
May 4, 2018

Serving up food festival ticket sales, on a lean-as-a-sirloin-tip budget

Portland, ME-based Harvest on the Harbor celebrates local tastes & sips through a weeklong series of events in the Fall. While most of the 2016…
Boys and Girls Club Monmouth County Cause MarketingFeatured
April 26, 2018

Three years of supporting the Boys & Girls Clubs of Monmouth County

When we opened our doors back in 2014, our daily commutes to NYC officially ended. So we set out to take a more active role…
Advertising Perspectives
April 18, 2018

Creating a mutually beneficial partnership between brand and publisher

While researching publisher collaborations for Ashley HomeStore, we identified Apartment Therapy as a prime opportunity, particularly because its readers were unaware of the brand’s style…