January 22, 2019
Why some brands need to start thinking inside the box.
photo by Les Anderson In our last blog post, we talked about how the NRF 2019 Expo floor was full of efforts to drive unified…
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January 18, 2019
Unified commerce should start with a personalized ad.
There's a lot of change coming to retail. This time it will not just be shiny objects in flagship stores. It will impact the local…
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October 9, 2018
Our Top 10 Takeaways from the Future of StoryTelling
"Those who tell the stories rule the world." For marketers and brands, it’s more than a mantra. It’s a mandate. Every October, at the Snug…
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April 18, 2018
Creating a mutually beneficial partnership between brand and publisher
While researching publisher collaborations for Ashley HomeStore, we identified Apartment Therapy as a prime opportunity, particularly because its readers were unaware of the brand’s style…
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April 10, 2018
Working with Micro Influencers to deliver an organic brand expression
When a brand is considering ways to connect with a new audience, working with influencers can be a sound strategy. They not only deliver the…
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April 2, 2018
Driving client success through brand partnerships
When The Race of Gentlemen (TROG) was looking for a way to attract an NYC-based audience to their race in Wildwood, NJ, we decided the…
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