March 8, 2019
Social AR is Good for You (and your brand)
Heading into SXSW 2019, Digiday says that AR is in and VR is out. They're spot on, even though we still get a kick out…
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January 31, 2019
AR for MAE: a social media augmented reality experience for the pioneering band
Once listed as one of MTV's top 50 Emo Bands You Heard of First, the band MAE has cultivated a dedicated following around the world.…
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January 22, 2019
Why some brands need to start thinking inside the box.
photo by Les Anderson In our last blog post, we talked about how the NRF 2019 Expo floor was full of efforts to drive unified…
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January 18, 2019
Unified commerce should start with a personalized ad.
There's a lot of change coming to retail. This time it will not just be shiny objects in flagship stores. It will impact the local…
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January 8, 2019
Kicking off 2019 with a dose of Augmented Reality
2019 New Years Party Hats and Glasses—each January you're guaranteed to see selfies of friends and strangers wearing the new year as they party through…
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November 16, 2018
The NJ Ad Club Innovation Summit Lights A Fuse on New Ideas
We're regulars at a range of business events—conferences, workshops, summits, mixers and meet-ups—and have an impressive collection of lanyards, badges and business cards to match.…
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May 4, 2018
Serving up food festival ticket sales, on a lean-as-a-sirloin-tip budget
Portland, ME-based Harvest on the Harbor celebrates local tastes & sips through a weeklong series of events in the Fall. While most of the 2016…
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April 18, 2018
Creating a mutually beneficial partnership between brand and publisher
While researching publisher collaborations for Ashley HomeStore, we identified Apartment Therapy as a prime opportunity, particularly because its readers were unaware of the brand’s style…
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April 10, 2018
Working with Micro Influencers to deliver an organic brand expression
When a brand is considering ways to connect with a new audience, working with influencers can be a sound strategy. They not only deliver the…
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March 23, 2018
How we turned social traffic into retail traffic for Ashley HomeStore, and delivered 15X ROAS
As social channels like Facebook, Instagram and Pinterest continue to offer more features for users, they’re constantly testing new ad products and tools for brands.…
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