Hello Summer

We turned a crab into the star of a summer campaign.


Ashley Homestore


Social Ad Campaign


Over 1MM video views


NJ Ad Club – First Place

When Ashley HomeStore wanted to make a big splash with the launch of their “Hello Summer” catalog, we supported the effort with a digital campaign that promoted new summer­-styled products and all the ways you can shop them—catalog, online and in­-store). The campaign included a stop motion “catalog flip” and a video series starring one of their new products, a crustacean sculpture. The videos were deployed across the brand’s social channels as organic content and ads. The highlight of the campaign was a Facebook Canvas ad that garnered an average of :38 seconds of user engagement.