You would think a gadget that makes beer from a can taste like it was poured from the tap would just sell itself. Not the case. After hitting it big on Shark Tank, Fizzics, a NJ-based startup, was watching online sales of their Waytap model fall flat. So they asked us to re-design their entire website and rethink their SEO approach.
After some extensive yet obligatory product testing, we devised a more efficient plan to spur sales: focus the website re-design on a new e-comm experience, then drive qualified traffic there via thoughtfully targeted social media ads.
With a slick online store optimized for search, and Facebook pixels firmly in place, we launched a 3-month ad test to generate awareness, drive sales and find the audiences most likely to buy the Waytap. We deployed a variety of ads to a range of audiences, from craft beer lovers to everyday beer likers.
Once we found a sweet spot with the right ad creative targeted to an audience no one anticipated, sales poured in and left our clients with the sweet aftertaste of victory.
Product Launch Video
Social Ad Campaign
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