![](https://byandlg.com/wp-content/uploads/2018/05/Humankind-hero.jpg)
Client
Humankind
Project
Integrated Campaign
With the leading pet food brands talking about science this and performance that, upstart brand Humankind had an opportunity to initiate a healthier conversation. What began as a request to design their shipping box, opened up an opportunity to create collateral and point-of-sale materials. Using their brand imagery and footage from a previous production, we also developed content for their first social media ad campaign, enhancing the brand’s voice and visual storytelling potential. You might say we made everything more, well, human.
![](https://byandlg.com/wp-content/uploads/2018/05/Humankind-boxes-green.jpg)
![](https://byandlg.com/wp-content/uploads/2018/05/Humankind-Button.jpg)
![](https://byandlg.com/wp-content/uploads/2018/05/Humankind-cling.jpg)
![](https://byandlg.com/wp-content/uploads/2018/05/Humankind-Brochure-grey.jpg)
![](https://byandlg.com/wp-content/uploads/2018/05/Humankind-Display-Green.jpg)