Every day, millions of people create videos and publish them to Facebook, where they’re liked, commented on, shared and, unfortunately, freebooted. That’s when someone much lazier—but more opportunistic—downloads someone else’s video and reposts it to their own social channel without permission. And while the freebooter racks up views, followers, and even revenue, the video’s creator is left wondering what might have been.

Enter Vydia, a NJ-based startup that has developed a platform to protect video content creators and their IP. The tech behind it is complex, but using it is incredibly simple. And the benefits are priceless. So when Vydia asked us to create a video that gets the word out and explains how it works, we saw an opportunity to empower video content creators of all kinds to go do their thing and protect what’s theirs.