Let’s face it: no one ever wants to go to the hospital. So when Hackensack Meridian Health Ocean Medical Center wanted to show off its new, state-of-the-art recovery floor, we gave prospective patients a way to see it from anywhere.
The solution was a VR experience in local doctors’ offices that guided their patients through the space, highlighting key features that made it so innovative. Given a person’s natural tendency “in visor” to want to look around and explore, we helped direct their attention using animated visual cues, voice over and other experience techniques.
We also created a 360 video version of the experience, so the hospital could show off the new recovery floor at trade shows and other industry events using just a tablet or mobile phone.
Going to the hospital is never going to be a fun experience, but for a few minutes we were able to make it a pretty cool one.
