Events & Experiential Marketing

Serving up food festival ticket sales, on a lean-as-a-sirloin-tip budget

By May 4, 2018 April 28th, 2019 No Comments
Harvest Overview

Portland, ME-based Harvest on the Harbor celebrates local tastes & sips through a weeklong series of events in the Fall. While most of the 2016 Harvest events sold out, the 2017 event presented new challenges: more events in the program, loftier ticket sale goals, and competition with other food and drink events held in and around the Portland area.   

Harvest Logo

In the month leading up to the event, with a very small media budget, we deployed a campaign on Facebook and Instagram to generate awareness, drive qualified traffic to the Harvest website and sell event tickets online. Our focus on audience refinement and retargeting paid off, resulting in record online ticket sales and other delicious results. 

Impressions: 402,340

Reach: 231,360

Link Clicks: 11,005

Average CPC: $.36 

Ticket Purchases: 250+ (to one or more Harvest events)